+20% website traffic
+15% audience retention
LinkedIn & Instagram content strategy
Overview
BARID SOFT is a leading Iranian enterprise software company with over 30 years of experience, providing digital solutions for more than 1,400 public and private organizations. The brand needed stronger content communication across digital platforms to improve visibility, engagement, and audience connection.
Challenge
The main challenge was presenting a large and established software brand in a more engaging and accessible way across professional and digital channels. BARID SOFT needed content that could strengthen its brand presence, communicate expertise clearly, and support audience growth on platforms like LinkedIn and Instagram.
Solution
We created and executed content strategies for LinkedIn and Instagram, focused on increasing visibility, engagement, and traffic to the website. We also produced on-brand content for multiple platforms and wrote compelling captions and supporting copy for photos, videos, and graphic content across print and digital media.
Result
The project led to a 20% increase in website traffic, stronger engagement and follower growth, and a 15% improvement in audience retention. BARID SOFT achieved a more effective and consistent digital presence aligned with its position as a trusted enterprise software provider.